Terms & Conditions Guidance Document 3.16
Logo & Promotional Wording - Terms of Usage
Introduction
As an approved trader you are required to publicise that you are a member of the Buy With Confidence (BWC) Scheme and will have permission to use the BWC logo.
The logo itself is a Registered Certification Mark protected by the provisions of the Trade Marks Act 1994. The registration number is 2457129, full details of which can be found on the UK Intellectual Property Office website at www.ipo.gov.uk
It was specially created to achieve a strong identity for the scheme and as such must not be re-drawn, re-shaped or altered in any way. The logo should always be presented as large as comfortably possible in order to gain maximum benefit from the brand.
The logo can only be produced in the colour format or in greyscale as registered and must not be added to any other device, drawing or graphic.
The logo and wording may be scaled up or down but must retain the relative proportions as supplied. It should not be scaled down to the extent that any part becomes illegible taking into account the media in which it is reproduced.
Permission to use the logo does not confer any interest in the intellectual property rights associated with the scheme, which shall at all times remain the property of Trade Mark Holder.
Permitted use of the logo
The BWC logo is a Registered Certification Mark and can only be used in association with your business to demonstrate membership of the scheme and must not be used in association with specific goods or services.
We will be provide you with a copy of the Buy With Confidence logo in an electronic image file, which can be used in the following ways:
· On your business stationery (e.g. letterheads).
· In your advertising or promotional literature
· On your business website
· On your business premises and vehicles.
We will provide you with a membership certificate.
We may also provide you with pre-printed materials including.
- Vehicle and glazing stickers
- Promotional material
- Branded feedback forms
Restrictions on use
It is a condition of use that The Mark (the BWC logo) shall not be used in any printed advertisements or printed publicity matter directed primarily to the market in the United Kingdom and in the Isle of Man or in retail point of sale display cards distributed by the Registered Proprietor for use within the United Kingdom and in the Isle of Man without indicating that it is a certification mark.
In the case of approval limited to a specific branch or branches, specified activities or business areas within a larger organisation the logo shall only be used in close association with those parts of the organisation which have been audited and approved by us. In such circumstances we will require you to agree additional restrictions and you should seek our advice as to how to comply with the permitted use.
Authorisation by a local authority to use the BWC logo does not give any implied right to use any other local authority logo, badge or sign as used by that or any other local authority or TSSE Ltd.
You must not use the logo until you have been given written permission to do so. Use of the logo prior to approval of membership may result in your application being rejected and/or legal action. In the event that you either leave the scheme or have your membership terminated or suspended by us your right to use the logo will be removed.
You must therefore not use the logo other than as permitted and to do so may result in you committing a criminal offence.
Promotional Wording
We may provide the BWC logo in a format which includes promotional wording; in general this will be the phrase ‘Trading Standards Approved’ which itself may only be used in close proximity to and in association with membership of the Buy With Confidence scheme.
You are permitted to use the phrase ‘Trading Standards Approved’, we may at our discretion agree other promotional wording but you should discuss this with us. We will decline to approve any promotional wording which misleads as to the nature of the scheme, your status as a member or is detrimental to the brand and reputation of the scheme.
Termination of membership
When applying the logo or wording to your stationery, adverts, vehicles etc. please remember that if your membership of the Scheme should end for any reason, permission to use the logo and statements will be revoked with immediate effect. All certificates and documentation indicating membership of the scheme shall be returned to the authority within 14 days.
This may also result in your business having to amend adverts; vehicle livery etc. The approving Authority/Buy With Confidence will not accept any responsibility or liability for costs incurred in doing so.
All certificates and documentation indicating membership of the scheme shall remain the property of the scheme operator and shall be returned in the event that membership ends. Customers responding to advertisements on the basis of the logo e.g. via Yellow Pages must be informed of the withdrawal of approval.
Should you continue to use the logo and/or the words ‘Trading Standards Approved’ after your membership has been terminated, whilst your membership is suspended, or because you have left the scheme for any other reason you may be committing a criminal offence.
Additionally the Trade Mark owner, its agents and/or licensees reserve the right to take such legal action as it deems necessary to protect its ownership of the logo and materials associated with the Buy With Confidence scheme and brand.